eHarmony's television ads, featuring actual couples who met using eHarmony, and are either married or engaged, have struck a chord with singles around the country, according to eHarmony. During the third quarter of 2003, for example, television advertising generated over 250,000 new eHarmony members with a return on advertising investment of 30% and growing. Based on the past year's success, eHarmony is significantly increasing media spending for 2004 with new television, radio and print advertising campaigns.

(onlinedatingmagazine.com - January 14, 2004) Yahoo! Personals, a leader in the online dating market, has unveiled its new approach to online dating advertising with a campaign featuring singles who are currently using the service to connect and communicate with prospective dates. The new online campaign, called 'Project: Real People,' represents Yahoo! Personals' new focus on using only singles from its site in online advertisements and highlights the service's most valuable assets: a diverse community of singles looking to make a connection. 'Project: Real People' is the result of market research Yahoo! Personals conducted through focus groups and customer interactions and is a response to feedback singles had about wanting a comfortable, welcoming environment for their online dating experience.

(onlinedatingmagazine.com - January 7, 2004) In a survey of more than 600 of its 20 million members, FriendFinder, a leading online dating destination, found that the majority have resolved to offer more intimate details in their online profiles as their 2004 strategy for dating success. In fact, 61 percent of singles surveyed plan to fill out a personality "love test" or jazz up their online description with more intimate and revealing details to improve their online attractiveness quotient. Only 20 percent thought upgrading their online image with glamorous photos would improve their chances in the New Year.

When asked, how did you meet your significant other, the most frequent response was "through friends," followed by "school," "work" or "an online dating site." Among the least cited responses were "at a bar" or "at church

For those of you who use text messaging as a form of communication with someone you're dating, whether you have a BlackBerry or an Apple iPhone, text messaging is the most abused and misinterpreted form of communication out there.

Men often complain that women are mysterious, complicated creatures who are difficult to please. In truth, most women are quite easily pleased from a date one once you know how to make them feel desired, safe, and inspired. These 10 tips will ensure you put your best foot where it belongs... forward!

Through my late 20s I was with the girls all the way, even though I often thought their romantic choices were misguided, obviously wrong, spiritually and psychologically clueless, superficial, selfish, and jaded. Pretty much like most of my own.

When you first look at a man and a woman, you are able to notice the subtle differences between the sexes. It is when the two sexes communicate with each other, however, that the differences become truly glaring. This is because one is speaking "he talk" while the other is speaking "she talk."

Internet dating is a growing trend. Many singles are starting to rely on the internet to find potential mates rather than spending time in bars and clubs. While like anywhere else, the internet can yield some studs and some duds, the internet also has the scary factor of being anonymous. You never really truly do know who you are talking to and this can make for some pretty scary stories.

With a little resourcefulness and imagination, you can plan dates that are fun yet very inexpensive. After all, you do not need to dine at a formal restaurant, watch a musical, or attend a concert if you and your date has a connection and chemistry towards each other. Here are our suggested activities that would impress your date even if on a budget. Remember that you could do some of these on the same day, making your date more enjoyable.